Millennials, millennials, millennials. It's all we've heard about in the real estate market for the last several years, with a sprinkle of Baby Boomers thrown in. But here's who we should be talking about: Women. Older women, to be exact.
"At the end of the day though, buyers generally still need assistance navigating the process. Throw in today’s red-hot market and historically low inventory levels, and having an agent’s expertise might be more important than ever." ... See MoreSee Less
Though tech has allowed homebuyers to do much of the legwork themselves, in most cases, they’re still forced to go through agents to finalize the transaction. And those agents? They get the same 3% commission they did decades ago—for seemingly doing a fraction of the work.